When world-renowned director Vince Gilligan (creator of “Breaking Bad” and “Better Call Saul”) approached Sprouts to shoot in Store #707 in Albuquerque, NM for his new Apple TV show, it wasn’t about product placement – it was about authenticity. A longtime fan and regular shopper of Sprouts, the director wanted to bring real life into his fictional world within Pluribus.

Two days of filming, 2 overnight shoots later, and lots of emptying shelves and Bulk bins, Sprouts has become part of the Pluribus story. Store #707 appears in two episodes, written directly into the script, and now – as the show debuts – Sprouts is celebrating by naming the show’s main character “Carol”, also a fan of Sprouts in the show, as its “Customer of the Month.”

THANK YOU to all the hardworking, dedicated Team Members that were a part of this project. Your collaboration, energy, and dedication to making this a success was truly appreciated.

Share our social media contest with friends to enter to win $500 Sprouts gift card and 3 months of Apple TV!

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Check out Carol’s favorite Sprouts items here – Carol just wants her Sprouts!

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Fun behind the scenes photos from the shoot at Store #707:

Packing up the shelves

Video of Emptying the Store

Support Office Marketing TM’s at the shoot (Lauren Frank, Caty Strawther, Courtney Haik, Jackie Coffey and Marisa Thompson with DD Felipe Barba)

 

 

Kicking off our six grand opening events in October, Store #951 opened in Woodbridge, NJ on October 3, 2025!

Sprouts Woodbridge made a strong entrance! With no local specialty grocer competition, the store is perfectly positioned at the bustling crossroads of St. Georges Ave and Routes 1/9—drawing steady commuter traffic and benefiting from its proximity to Woodbridge Memorial Park, a popular community hub. Shoppers are already sharing their excitement, including one school board member who said, “I just want to thank Sprouts for everything you do—and will continue to do—for our schools and the community. I truly appreciate it.”

Photos from the Woodbridge (#951) Grand Opening

A new Sprouts store opened in Kyle, TX (#189) on October 10, 2025! 

After a year of planning with city officials, we launched as the first specialty grocer in the market. Team members kept things running smoothly, while Rewards sign-ups soared thanks to a festive table and a prize drawing for a bike, TV, and speakers. A great start for this community-focused store!

Photos from the Kyle (#189) Grand Opening

Store #465 opened on October 10, 2025 in Apple Valley, CA! 

As the first specialty grocer in a market dominated by conventional options, we partnered with local leaders to strengthen community ties and build excitement. Opening weekend was all about engagement—Team members connected with customers at multiple touchpoints, making Rewards enrollment easy and seamless throughout the shopping experience.

Photos from the Apple Valley (#465) Grand Opening

On October 17, 2025, Store #52 was opened in Yuma-Foothills, AZ! 

With few specialty or conventional grocers in the area, our newest store fills a big gap in the market. Local leaders—including City Council Member Mark Martinez and Mayor David Nicholls—joined us for the ribbon cutting, and Sprouts’ own David McGlinchey was there to celebrate. Shoppers are already raving: “Fabulous new store with a great variety of products. The employees were very friendly and kind… The produce selection is awesome!”

Photos from the Yuma-Foothills (#52) Grand Opening

Also on October 17, 2025, Store #588 opened in Mt. Juliet, TN!

After breaking ground over a year ago, we celebrated with strong local support—Mayor James Maness, city council members, and key stakeholders joined the ribbon cutting. Media coverage amplified the excitement, with Main Street Media and Shop Local Mt. Juliet on-site and a local NBC affiliate highlighting the grand opening. Shoppers are thrilled: “So happy they are in Mt. Juliet! I’ve missed having one close since moving here from CA… Staff all super helpful and friendly!”

Photos from the Mt. Juliet (#588) Grand Opening

And, finally, on October 31, 2025, Store #186 opened its doors in Longview, TX!

Halloween fun and a grand opening to remember! Our newest store opened in a vibrant neighborhood shopping center, and customers—kids and adults alike—got into the spirit with costumes and Sprouts-branded trick-or-treat bags filled with better-for-you treats. Radio remotes on Saturday and Sunday kept the energy high and drove awareness, while a prize drawing for a bike, TV, and speakers encouraged Sprouts Rewards sign-ups. A festive loyalty table made enrollment easy and engaging all weekend long.

Photos from the Longview (#186) Grand Opening

 

Next Up from SproutsCon 2025: Live Q&A with Our Executive Leadership Team

In this dynamic Mainstage session, every member of our Executive Leadership Team came together for a candid and engaging Live Q&A. From sharing insights on growth and innovation to answering real questions from our team, this session showcased the transparency, collaboration, and vision that drive Sprouts forward.

Hear directly from Jack, Nick, Curtis, Dustin, Kim, Timmi, Scott, Alisa, Dave, Joe, Jim, and Brandon as they reflect on our progress and look ahead to what’s next.

🎥 Watch the full session below to see how leadership is listening, leading, and inspiring us all to win together.

 

Don’t miss SOUL and Honored to Serve TMRG Annual Meetings! Keep an eye out for other TMRG annual meetings taking place in Q1 2026.

WHAT: Come together with fellow Team Members to celebrate the incredible work of SOUL, share ideas, and help shape the future of this vibrant community. WHEN: Wednesday, November 5 from 11:30am – 12:30pm AZ Time WHERE: Presentation Room or Virtual All team members are invited to attend!

WHAT: Hear a recap of 2025 accomplishments, spotlight the impact made together, and learn whats ahead for Honored to Serve! Join to hear from a surprise guest speaker, performance of the National Anthem, prizes, food, beverages, and more! WHEN: Tuesday, November 11 from 11:30am – 1pm AZ Time WHERE: Workshops 1 & 2 or Virtual All team members are invited to attend!

 

This year’s Benefits Open Enrollment ends on Monday, November 17. All your benefits will automatically roll over to 2026 except the Flexible Spending Account (FSA) and the Legal/ID plan, which you will need to re-elect during enrollment. Even though benefit elections will roll over, please note that it is important team members review their current benefit information and be aware if their group is changing.

To make your selections: Go to the Vine, Select Human Resources and click MyHR. In MyHR go to your inbox and click on the Open Enrollment task. Follow the prompts and make sure you review, sign and submit your enrollment!

• Benefits counselors are available to assist you with completing your enrollment at (888)-871-2080.
• For more information and details on our 2026 benefits visit bewell.sprouts.com

 

Next up from SproutsCon 2025: How marketing drives growth and keeps Sprouts top of mind for our customers

In this Mainstage session, Alisa Gmelich, Chief Marketing Officer, shared how marketing fuels our momentum and keeps Sprouts top of mind. From attracting younger customers and boosting traffic across all regions to thriving Ecommerce and 19 new store openings, the message was clear: momentum matters.

The big opportunity? Sprouts Rewards, a game-changer that personalizes experiences and inspires discovery like never before.

Watch the full session below to see how we’ll keep earning, exploring, and enjoying together.

 

We’re looking to feature your creative storefront pumpkin displays on our social media channels! If your store has a festive fall setup, snap a photo and add it to this folder. Please make sure your file contains your store number.

Let’s celebrate your seasonal spirit and showcase the amazing work happening across our stores! 🎃

💗 October is Breast Cancer Awareness Month

Before the month comes to a close, Inspiring Women @ Sprouts invites you to take a moment to reflect, support, and raise awareness about the impact of breast cancer.

Breast cancer touches many of us—whether personally or through someone we love. That’s why early detection and access to timely, high-quality care are so important. Together, we can help spread knowledge, encourage screenings, and stand with those affected by this disease.

📲 Scan the QR code below to learn more about breast cancer, including ways to reduce your risk and support others.

Let’s continue to raise awareness, support one another, and take action—because together, we can make a difference.

 

Next up from SproutsCon 2025: A dynamic session with Scott Neal, Chief Merchandising Officer, and Kim Coffin, Chief Forager, on how we win our target customer.

In this energizing Mainstage presentation, Scott and Kim shared how Sprouts is delivering on our strategy through Seasons, Events, and Innovation—three powerful pillars that shape our customer experience and drive growth.

From the excitement of our Core 4 Events to the launch of a brand-new Protein Event, they highlighted how we’re tapping into key trends and creating moments that matter. The duo also unveiled fresh holiday offerings and celebrated the milestone of Sprouts Brand becoming a $2B brand.

Innovation took center stage with the rebranding of our “New for You” center to Forager Finds, reflecting our identity as curators of better-for-you products. They also teased exclusive product launches—from Tractor and Gymkhana to Moo Magic and Wondercow Colostrum—that will set us apart in the market.

Together, we will execute like we mean it.

That’s A Wrap!

From August 17-19, 2025, Sprouties from across the country gathered in Nashville, TN for SproutsCon 2025 – a week designed to inspire, educate, and celebrate our shared purpose: We help people live and eat better. This year’s theme—Purpose in Action. Coaching for Growth. — was more than a message; it was a movement. Check out our event overview article here.

From Breakouts to Action

SproutsCon 2025 was packed with energy, inspiration, and powerful reminders of our theme: Purpose in Action. Coaching for Growth. Now it’s time to carry that momentum back to your store. Across all breakouts, we focused on three big takeaways: coaching, driving sales, and Sprouts Rewards, the levers that will help your store succeed. Click here to review all breakout session materials.

Celebrating Our Award Winners

Our SproutsCon Annual Awards Ceremony celebrates the heart of Sprouts – our stores and team members who bring our values to life every day. Our Leadership and Teams came together at SproutsCon 2025 on Monday, August 18 to honor those team members and stores who stood out in 2024. Celebrate with us by reviewing all our award winners here.    

Mainstage Spotlights

Whether you were in the room or cheering us on from afar, this is your chance to experience inspiring moments from SproutsCon 2025. Check out the mainstage presentations below (more coming soon!):

• Jack Sinclair on Coaching and Purpose
• Nick Konat on Leading with Purpose
• Kim Coffin and Scott Neal on Key Programs and Big Innovation
• Alisa Gmelich on Driving Traffic and Sprouts Rewards
• Live Q&A Session with ELT

Sproutie Stories: Special Edition

At SproutsCon 2025, we captured Special Edition Sproutie Stories live from the event floor, spotlighting the incredible journeys of our team members. These on-the-spot interviews brought authentic moments of pride, growth, and connection to life—showing how our purpose is lived every day, in every role.

Watch them all using the links below (more coming soon!):

• Sean Fowler, Deli Clerk, Store #529
• Travis Bentsen, Store Manager, Store #277
• Jessica Wilmart, Deli Manger, Store #277
• Steven Jaeger, District Director, SoCal
• Christiana Sharry, Vitamin Manager, Store #244