Check out some of our top media highlights from the last month:
Fresh Produce Supporting Community Farms: Aurora TV broadcasted a segment sharing Sprouts’ new Distribution Center has opened in Aurora, CO and is bringing fresh produce to shoppers in the state while supporting the work of local DeLaney Farms, which brings fresh produce to the community and creates jobs for refugee and immigrant farmers, through the Sprouts Healthy Communities Foundation. The clip features interviews with Scott Neal , Chief Fresh Merchandising Officer, local produce vendors, and Foundation partners from the recent open house event at the DC.
Now in Maricopa: InMaricopa reported on the grand opening of store #45 – Maricopa, AZ including customer reactions to the new store and a Facebook Live of opening morning. KSAZ-FOX10 also broadcasted details of the grand opening during its morning show.
Our Brands on Screen: Netflix surprised fans with new episodes of Grace and Frankie last week and Sprouts Brand Corn Flakes played a big role in the premiere episode’s plot. Grace and Frankie live in San Diego, so it’s no surprise they’re big Sprouts fans!
New Format Debut: The Orange County Register reported Sprouts debuted its new, smaller format at the remodeled store #256 – Tustin, CA, which features a revamped Frozen Department and new Innovation Center among updated décor and signage. The coverage, which includes a Q&A with David McGlinchey, Chief Format Officer, was picked up by The Mercury News along with numerous outlets throughout California, and national outlets, including Eat This, Not That!, Yahoo Lifestyle and Mashed.
Fresh in The Centennial State: Denver Business Journal profiled how the pandemic changed grocery shopping in Colorado, noting Sprouts opened a 135,000-square-foot distribution center in Aurora this spring at which it gathers and sends out produce to 45 stores to better serve its customers who are focused on their health.
Summer Snacks and Sweepstakes: Tampa Bay’s Morning Blend broadcasted a segment with Sprouts Registered Dietitian Partner Abigail Dougherty sharing summer road trip snack ideas and details on the Sprouts Sweepstakes for a VIP trip to the iHeartRadio Music Festival open to Tampa shoppers.
New Sourcing Standards: Store Brands reported Sprouts has updated its Animal Welfare policy to provide meaningful and measurable sourcing standards for the chickens raised for consumption in our fresh chicken, one-pan meals, full-service case and roasted deli offerings.
Bringing Hatch Back: The Shelby Report shared Sprouts stores have rolled out a seasonal lineup of Our Brand Hatch Chile products along with fresh varieties. Coverage includes a quote from Jac Ross, VP of Our Brands.
Q2 Results: New Hope Network recapped Sprouts’ Q2 2021 earnings, including quotes from Jack Sinclair, Chief Executive Officer, from the earnings call.