Celebrate the Lunar New Year: It’s the Year of the Dragon!
The Lunar New Year, also known as Chinese New Year, starts February 10, 2024, and is a 15-day celebration. According to the Chinese zodiac cycle, 2024 is the Year of the Dragon.
The Year of the Dragon symbolizes strength, courage, and good fortune. Dragons also symbolize transformation and adaptability which can encourage change and growth.
People celebrate the Lunar New Year in many ways and we’re sharing how some Sprouts team members celebrate and how our stores can celebrate, too.
Lunar New Year Traditions
Celebrate in Stores
Decorate using the color red, which is associated with luck and brings happiness and good fortune.
Decorate with dragon-themed decorations (for the Year of the Dragon).
Red envelopes with money inside are a widely used celebration idea usually among family, friends, and co-workers.
Fruit like oranges, grapes, apples, pineapples, and pomegranates are considered lucky fruit.
Spring cleaning is a traditional activity leading up to the Lunar New Year.
Insert Star Cards and a note of appreciation and wishes for future success in red envelopes for team members who participate by wearing red or an Asian cultural outfit.
Display yellow blossom trees, orchids (said to be lucky and a traditional gift), and fruit displays like dragon fruit, oranges, apples, or grapes, for prosperity.
Decorate the lunchroom or customer dining areas. Submit photos to communications@sprouts.com for consideration to be featured on the Vine.
Have dragon-themed decorations for the Year of the Dragon.
Use the holiday and tradition as an opportunity to clean up around the workplace.
